The 4th IEAP meeting, which will be organized at IAE Lille University School of Management but also online on 29th January 2025, aims to discuss these highly relevant issues linked to asset pricing (financial, commodity, cryptocurrencies), behavioral and emotional finance. Our research day invites academics and professionals to discuss their latest research findings related to the key topics, and will also serve as a valuable platform for discussing innovative and thought-provoking ideas in behavioral finance.